Rockport, as a brand, prides ourself on delivering integrity along with the systems we provide. It helps us sleep well at night and know that we're doing the right things for our customers. Rockport does not believe in providing low-cost systems because at the end of the day, you get what you pay for, and unfortunately, when you provide low-cost systems, often other things have to give somewhere and we prefer to provide high value than low cost. Rockport takes a very different approach to sales in that we embed the customer success team directly in the sales process from the very beginning in the discussions with the clients. As a result, they hear the promises that we're making and affirm that they are comfortable in delivering those promises before we ever commit to them. We believe that we're frankly the only ones that do this. One of the testimonials that we've received that I'm most proud of is Aaron Perlis’ testimonial. It talks about how Rockport is focused on delivering value and taking care of the client at all times, not just in the pre-sales time when you're trying to win the deal. The sunk cost fallacy is the concept that as you put more and more time, money and resources into a project, you've become less and less willing to accept the fact that it may be failing. This comes in play often in software implementations where unfortunately, after a year or 18 months you may not have much to show for it and the most rational choice may be to go back to the beginning and try a different path, but sunk cost fallacy makes you feel like you have to stay the course, even if it's not in your best interest. As they drag on and on, it becomes a really large drain on team morale. Unfortunately, I think some software firms may rely upon this. In some industries it's the norm and others it's not. I think from time to time and ours it may occur. We believe that relying on something like the sunk cost fallacy is ultimately a betrayal of trust if you have a partner relationship with someone. We don't believe in that approach and we take a hard line against it, but others do not. I really enjoyed Joan’s quote about how we approach relationships as partnerships, not just transactions, because it is something we prize so highly. At the end of the day in life you get what you pay for and the partner you choose says a lot about you. I would encourage you to take a look at our testimonials page to see how we conduct ourselves and take a look at the same pages on our competitors and then make your choice.
